TURTLEMINT FOUR WHEELER INSURANCE CASE STUDY

Turtlemint Four Wheeler Insurance Case Study: How White Chalk Media Achieved a 64% Decrease in CPA

Turtlemint is a leading online insurance platform that offers a variety of insurance products, including car insurance. They wanted to increase their brand awareness and generate more leads for their four-wheeler insurance product. However, they struggled to achieve their desired cost-per-acquisition (CPA) goals.

That's where White Chalk Media came in. We are a leading search engine marketing (SEM) agency with a proven track record of success in helping businesses achieve their online advertising goals. We were confident that we could help Turtlemint reduce its CPA and generate more qualified leads for its four-wheeler insurance product.

Our Approach

At White Chalk Media, we take a data-driven approach to SEM. We start by conducting in-depth keyword research to identify the terms people use to search for car insurance online. We then use this information to create targeted ad campaigns to reach the right audience at the right time. We also track the performance of our campaigns closely and make adjustments as needed to ensure that we meet our client's goals.

In the case of Turtlemint, we identified several critical areas for improvement, including:

• Keyword targeting: Turtlemint was not targeting the right keywords with their ad campaigns. This meant that their ads were not being seen by the people who were most likely to be interested in their four-wheeler insurance product.
• Ad copy: Turtlemint's ad copy was not compelling enough. It did not communicate the benefits of their four-wheeler insurance product or why someone should choose them over the competition.
• Landing page optimisation: Turtlemint's landing pages were not optimised for conversions. They did not make it easy for visitors to request a quote or learn more about the product.

The Results

Our SEM efforts resulted in a significant decrease in CPA for Turtlemint's four-wheeler insurance product. In just six months, we reduced their CPA by 64%. This led to a 200% increase in qualified leads generated.

Turtlemint was delighted with the results of our SEM campaign. They said they were particularly impressed with our ability to reduce their CPA and generate more qualified leads.

Here are some of the specific results that we achieved for Turtlemint:

• Decreased CPA by 64%
• Increased qualified leads by 200%
• Increased return on ad spend (ROAS) by 300%

Conclusion

This case study demonstrates the power of SEM for insurance companies. By implementing a data-driven and targeted SEM strategy, White Chalk Media was able to help Turtlemint achieve its online advertising goals. If you are an insurance company looking to reduce your CPA and generate more leads, then SEM is a significant investment.

Contact White Chalk Media today to learn how we can help you achieve your online advertising goals!

Turtlemint, a leading online insurance platform, came to The White Chalk Media with a challenge: reduce the cost-per-acquisition (CPA) for their two-wheeler insurance product and increase the overall transaction volume. While they had brand awareness, they weren't converting website visitors into paying customers at the desired rate.

Our Approach:

The White Chalk Media team took a data-driven and multi-pronged approach to tackle this challenge. Here's what we did:

• Keyword research and targeting: We conducted in-depth keyword research to identify the correct search terms people used to find two-wheeler insurance online. This helped us target our campaigns to the most relevant audience, ensuring our ads reached potential customers actively searching for similar products.
• Ad copy optimisation: We crafted compelling and conversion-focused ad copy that highlighted the unique benefits of Turtlemint's two-wheeler insurance. We used clear calls to action to encourage clicks and website visits.
• Landing page optimisation: We analysed and optimised Turtlemint's landing pages to ensure a smooth user experience and streamlined conversion funnel. This involved improving clarity, reducing friction points, and incorporating persuasive CTAs.
• Bidding strategy optimisation: We implemented a data-driven bidding strategy to ensure Turtlemint's ads were displayed in the most prominent positions while staying within budget constraints. This maximised visibility and return on ad spend (ROAS).
• Campaign structure and management: We created well-structured campaigns segmented by targeting parameters like location, demographics, and device usage. This allowed for granular control and optimisation for each audience segment.

The Results:

Our efforts resulted in a significant improvement in Turtlemint's two-wheeler insurance campaign performance:

• 64% decrease in CPA: Turtlemint acquired customers at a much lower cost, significantly improving their campaign efficiency and profitability.
• 150% increase in transaction volume: The optimised campaign drove more qualified leads, translating into a substantial rise in policy purchases.
• Maintained an average quality score of 9/10: This indicated high ad relevance and user experience, further contributing to campaign success.

Conclusion:

The Turtlemint Two-Wheeler Insurance case study demonstrates the power of a data-driven and strategic approach to search engine marketing. By combining in-depth keyword research, compelling ad copy, optimised landing pages, and strategic bidding, The White Chalk Media helped Turtlemint achieve its goals of reducing CPA and significantly increasing transaction volume. This ultimately led to business growth and a broader reach for their two-wheeler insurance product.

Ready to optimise your paid advertising campaigns and achieve similar results? Contact The White Chalk Media today for a free consultation!Turtlemint, a leading online insurance platform, came to The White Chalk Media with a challenge: reduce the cost-per-acquisition (CPA) for their two-wheeler insurance product and increase the overall transaction volume. While they had brand awareness, they weren't converting website visitors into paying customers at the desired rate.

Our Approach:

The White Chalk Media team took a data-driven and multi-pronged approach to tackle this challenge. Here's what we did:

• Keyword research and targeting: We conducted in-depth keyword research to identify the correct search terms people used to find two-wheeler insurance online. This helped us target our campaigns to the most relevant audience, ensuring our ads reached potential customers actively searching for similar products.
• Ad copy optimisation: We crafted compelling and conversion-focused ad copy that highlighted the unique benefits of Turtlemint's two-wheeler insurance. We used clear calls to action to encourage clicks and website visits.
• Landing page optimisation: We analysed and optimised Turtlemint's landing pages to ensure a smooth user experience and streamlined conversion funnel. This involved improving clarity, reducing friction points, and incorporating persuasive CTAs.
• Bidding strategy optimisation: We implemented a data-driven bidding strategy to ensure Turtlemint's ads were displayed in the most prominent positions while staying within budget constraints. This maximised visibility and return on ad spend (ROAS).
• Campaign structure and management: We created well-structured campaigns segmented by targeting parameters like location, demographics, and device usage. This allowed for granular control and optimisation for each audience segment.

The Results:

Our efforts resulted in a significant improvement in Turtlemint's two-wheeler insurance campaign performance:

• 64% decrease in CPA: Turtlemint acquired customers at a much lower cost, significantly improving their campaign efficiency and profitability.
• 150% increase in transaction volume: The optimised campaign drove more qualified leads, translating into a substantial rise in policy purchases.
• Maintained an average quality score of 9/10: This indicated high ad relevance and user experience, further contributing to campaign success.

Conclusion:

The Turtlemint Two-Wheeler Insurance case study demonstrates the power of a data-driven and strategic approach to search engine marketing. By combining in-depth keyword research, compelling ad copy, optimised landing pages, and strategic bidding, The White Chalk Media helped Turtlemint achieve its goals of reducing CPA and significantly increasing transaction volume. This ultimately led to business growth and a broader reach for their two-wheeler insurance product.

Ready to optimise your paid advertising campaigns and achieve similar results? Contact The White Chalk Media today for a free consultation!Turtlemint, a leading online insurance platform, came to The White Chalk Media with a challenge: reduce the cost-per-acquisition (CPA) for their two-wheeler insurance product and increase the overall transaction volume. While they had brand awareness, they weren't converting website visitors into paying customers at the desired rate.

Our Approach:

The White Chalk Media team took a data-driven and multi-pronged approach to tackle this challenge. Here's what we did:

• Keyword research and targeting: We conducted in-depth keyword research to identify the correct search terms people used to find two-wheeler insurance online. This helped us target our campaigns to the most relevant audience, ensuring our ads reached potential customers actively searching for similar products.
• Ad copy optimisation: We crafted compelling and conversion-focused ad copy that highlighted the unique benefits of Turtlemint's two-wheeler insurance. We used clear calls to action to encourage clicks and website visits.
• Landing page optimisation: We analysed and optimised Turtlemint's landing pages to ensure a smooth user experience and streamlined conversion funnel. This involved improving clarity, reducing friction points, and incorporating persuasive CTAs.
• Bidding strategy optimisation: We implemented a data-driven bidding strategy to ensure Turtlemint's ads were displayed in the most prominent positions while staying within budget constraints. This maximised visibility and return on ad spend (ROAS).
• Campaign structure and management: We created well-structured campaigns segmented by targeting parameters like location, demographics, and device usage. This allowed for granular control and optimisation for each audience segment.

The Results:

Our efforts resulted in a significant improvement in Turtlemint's two-wheeler insurance campaign performance:

• 64% decrease in CPA: Turtlemint acquired customers at a much lower cost, significantly improving their campaign efficiency and profitability.
• 150% increase in transaction volume: The optimised campaign drove more qualified leads, translating into a substantial rise in policy purchases.
• Maintained an average quality score of 9/10: This indicated high ad relevance and user experience, further contributing to campaign success.

Conclusion:

The Turtlemint Two-Wheeler Insurance case study demonstrates the power of a data-driven and strategic approach to search engine marketing. By combining in-depth keyword research, compelling ad copy, optimised landing pages, and strategic bidding, The White Chalk Media helped Turtlemint achieve its goals of reducing CPA and significantly increasing transaction volume. This ultimately led to business growth and a broader reach for their two-wheeler insurance product.

Ready to optimise your paid advertising campaigns and achieve similar results? Contact The White Chalk Media today for a free consultation!Turtlemint, a leading online insurance platform, came to The White Chalk Media with a challenge: reduce the cost-per-acquisition (CPA) for their two-wheeler insurance product and increase the overall transaction volume. While they had brand awareness, they weren't converting website visitors into paying customers at the desired rate.

Our Approach:

The White Chalk Media team took a data-driven and multi-pronged approach to tackle this challenge. Here's what we did:

• Keyword research and targeting: We conducted in-depth keyword research to identify the correct search terms people used to find two-wheeler insurance online. This helped us target our campaigns to the most relevant audience, ensuring our ads reached potential customers actively searching for similar products.
• Ad copy optimisation: We crafted compelling and conversion-focused ad copy that highlighted the unique benefits of Turtlemint's two-wheeler insurance. We used clear calls to action to encourage clicks and website visits.
• Landing page optimisation: We analysed and optimised Turtlemint's landing pages to ensure a smooth user experience and streamlined conversion funnel. This involved improving clarity, reducing friction points, and incorporating persuasive CTAs.
• Bidding strategy optimisation: We implemented a data-driven bidding strategy to ensure Turtlemint's ads were displayed in the most prominent positions while staying within budget constraints. This maximised visibility and return on ad spend (ROAS).
• Campaign structure and management: We created well-structured campaigns segmented by targeting parameters like location, demographics, and device usage. This allowed for granular control and optimisation for each audience segment.

The Results:

Our efforts resulted in a significant improvement in Turtlemint's two-wheeler insurance campaign performance:

• 64% decrease in CPA: Turtlemint acquired customers at a much lower cost, significantly improving their campaign efficiency and profitability.
• 150% increase in transaction volume: The optimised campaign drove more qualified leads, translating into a substantial rise in policy purchases.
• Maintained an average quality score of 9/10: This indicated high ad relevance and user experience, further contributing to campaign success.

Conclusion:

The Turtlemint Two-Wheeler Insurance case study demonstrates the power of a data-driven and strategic approach to search engine marketing. By combining in-depth keyword research, compelling ad copy, optimised landing pages, and strategic bidding, The White Chalk Media helped Turtlemint achieve its goals of reducing CPA and significantly increasing transaction volume. This ultimately led to business growth and a broader reach for their two-wheeler insurance product.

Ready to optimise your paid advertising campaigns and achieve similar results? Contact The White Chalk Media today for a free consultation!