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FinTech & Broking App Growth User Acquisition

Tradebulls: High-Quality Growth

How we helped Tradebulls achieve 90% growth in active demat accounts through a data-led acquisition strategy in a crowded market.

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About The Client

Tradebulls is a leading financial services firm offering equity, commodity, and currency trading. In a market dominated by discount brokers, they needed to acquire high-quality users who would not just install the app but actively trade, all while keeping the Customer Acquisition Cost (CAC) sustainable.

The Challenge

Crowded Market

The discount broking space is saturated, driving up generic keyword bid costs and making visibility expensive.

Quality vs. Quantity

High install numbers meant nothing if users didn't fund their accounts. The goal was active traders, not just downloads.

Retention

Ensuring new users completed the complex KYC process and placed their first trade within the first 7 days.
Our Strategy

Precision Targeting

01

Persona Modelling

Used predictive audience modeling to identify high-intent cohorts—people researching “intraday tips” rather than just “stock market apps”.

02

Full-Funnel ASO

Optimized app store assets not just for keywords, but for conversion, using screenshots that highlighted ease of trading and low latency.

03

Programmatic Retargeting

Implemented a cross-channel nurture sequence. Users who installed but didn’t open an account were targeted with specific “Easy KYC” display ads.

The Impact

Scalable user acquisition that drives revenue. By focusing on the ‘Active Trader’ persona, we successfully turned app installs into long-term customer value.

Monthly Installs
150%
Achieved consistent scale in user base growth month-over-month.
Active Traders
90%
Maintained an exceptionally high activation rate post-install for demat accounts.
Lower CAC
35%
Drastically improved media buying efficiency and reduced acquisition costs.
“
"In a market where everyone chases installs, TWC helped us chase revenue. Their focus on the 'Active Trader' persona changed our entire acquisition game."

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The Science of Scale

How we engineer 10x growth for our partners.

The Data Foundation

Most Google Analytics setups are broken. We implement Server-Side Tagging (GTM) and Offline Conversion Tracking (OCT) to feed real revenue data back into ad platforms, optimizing for ROAS, not just clicks.

The Content Moat

In the age of AI, average content is a commodity. We build authoritative resources—calculators, research papers, and data studies—that earn high-authority backlinks naturally, lifting your entire domain.

The Testing Loops

Optimization is an infinite game. We run high-velocity testing cycles—A/B testing, multivariate headlines, and IP-based personalization—to relentlessly refine the user journey and revenue per user.

The Attribution Puzzle

We use Multi-Touch Attribution (MTA) models to give credit where it's due, preventing you from pausing "top of funnel" campaigns that look expensive but are actually driving all your awareness.

The TWC Philosophy

Most agencies guess. We calculate. In an industry rife with "guru" tactics, we stand for radical transparency. We don't hide behind jargon; we show you the raw data and the clear path to ROI.

Marketing is not an art; it is a science of human behavior quantified by data. Our team is built of engineers, data scientists, and psychologists specialized in performance advertising.

Powering Growth With

GA4 360 Ahrefs Enterprise Looker Studio BigQuery HubSpot CRM Python ML