EdTech
<span class="text-gradient">IMS Proschool</span>: SEO Transformation
Ranking Improved by 60%
IMS Proschool: SEO Transformation
Achieving a 60% improvement in rankings, 150% increase in traffic, and 200% growth in leads through a comprehensive digital overhaul.
The Client
IMS Proschool is a leader in professional certifications (CFA, CIMA, CFP) and skill development. They needed to increase the number of leads generated from their website to support growing course enrollments across their diverse certification portfolio.
The Challenge
Lead Generation
The primary objective was to significantly increase the number of high-quality leads generated from the website to support course enrollment targets in a highly competitive market.
Our Approach
Comprehensive SEO Strategy
01
SEO Optimization
Implemented a deep technical and content-led SEO strategy to help the website rank higher in SERPs for competitive professional course keywords.
02
Traffic & Conversion
Focused on attracting high-intent traffic and converting visitors into leads through targeted landing page content and improved user journeys.
Campaign Results
Significant improvements in rankings, traffic, and leads demonstrating the power of a targeted organic growth strategy.
Ranking Improvement
+60%
Better visibility for core certification keywords.
Traffic Increase
+150%
Massive growth in organic monthly visitors.
Leads Generated
+200%
Direct impact on course enrollment enquiries.
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"IMS Proschool saw a 60% improvement in ranking, a 150% increase in traffic, and a 200% increase in the number of leads. This was achieved by implementing a comprehensive SEO strategy that helped the website rank higher in SERPs."
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