Free Audit
FinTech Performance Marketing 120% Traffic

KredX: Scaling Finance

How we helped India's largest supply chain finance platform achieve 85% growth in qualified leads and reduce CPA by 25%.

Visit Website
Case Study Mockup

About The Client

KredX is India's largest supply chain finance platform, handling over $12 Billion in transaction volume and serving 700+ Corporates. Despite their massive scale, they faced challenges in optimizing their digital acquisition funnel to match their market dominance.

The Challenge

Stagnant Lead Volume

Despite best efforts, the volume of qualified inbound leads had plateaued, hindering sales growth targets.

High Acquisition Costs

Generic targeting was resulting in a high Cost Per Acquisition (CPA), making scaling marketing spend inefficient.

Data Blindness

Lack of proper tracking infrastructure meant they couldn't attribute leads to specific campaigns or keywords accurately.
The Strategy

A Full-Funnel Performance Overhaul

01

Technical SEO & Tracking

Fixed technical SEO issues and implemented granular tracking (GA4 + CRM integration) to understand the full user journey and attribution.

02

Targeted Performance Campaigns

Shifted from broad targeting to high-intent “Invoice Discounting” and “Working Capital” keywords on Google Ads, plus LinkedIn/Meta Lookalikes.

03

CRO on Landing Pages

Redesigned landing pages to focus on trust signals, clear value props (“Cash in 24 hours”), and simplified lead forms to boost conversion rates.

The Impact

Measuring success in revenue. Digital transformation turned KredX’s organic and paid channels into high-efficiency lead generation engines.

Traffic Boost
+120%
Significant boost in high-intent organic search visibility and site traffic.
Qualified Leads
+85%
Substantial increase in high-quality leads and demos booked by the sales team.
CPA Reduction
-25%
Achieved much greater efficiency in ad spend allocation and lead costs.
ROI
4.2X
Outstanding return on marketing investment across all digital channels.
“
"The growth in our qualified lead volume has been a game-changer for our sales team. We finally have the visibility and efficiency we needed to match our market position."

Ready to scale your B2B growth?

Get a custom strategy used by top FinTechs. Reach out for a comprehensive strategy audit to unlock your next level of growth.

Get Started

The Science of Scale

How we engineer 10x growth for our partners.

The Data Foundation

Most Google Analytics setups are broken. We implement Server-Side Tagging (GTM) and Offline Conversion Tracking (OCT) to feed real revenue data back into ad platforms, optimizing for ROAS, not just clicks.

The Content Moat

In the age of AI, average content is a commodity. We build authoritative resources—calculators, research papers, and data studies—that earn high-authority backlinks naturally, lifting your entire domain.

The Testing Loops

Optimization is an infinite game. We run high-velocity testing cycles—A/B testing, multivariate headlines, and IP-based personalization—to relentlessly refine the user journey and revenue per user.

The Attribution Puzzle

We use Multi-Touch Attribution (MTA) models to give credit where it's due, preventing you from pausing "top of funnel" campaigns that look expensive but are actually driving all your awareness.

The TWC Philosophy

Most agencies guess. We calculate. In an industry rife with "guru" tactics, we stand for radical transparency. We don't hide behind jargon; we show you the raw data and the clear path to ROI.

Marketing is not an art; it is a science of human behavior quantified by data. Our team is built of engineers, data scientists, and psychologists specialized in performance advertising.

Powering Growth With

GA4 360 Ahrefs Enterprise Looker Studio BigQuery HubSpot CRM Python ML