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BFSI & Fintech Paid Media 250% Lead Growth

HDB Financial: Scaling Digital Lending

Achieving massive scale in loan enquiries while simultaneously reducing customer acquisition costs by 40% through hyper-local targeting and funnel optimization.

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About The Client

HDB Financial Services is one of India's leading Non-Banking Financial Companies (NBFC), catering to the growing needs of an aspirational India. They needed to aggressively expand their digital footprint for personal and business loans, specifically targeting potential borrowers in tier-2 and tier-3 cities.

The Challenge

Market Penetration

Scaling loan enquiries in highly competitive tier-1 markets while expanding into new, untapped regional territories.

Rising CPA

Handling increasing Cost Per Acquisition across paid channels due to high competition for financial intent keywords.

Lead Quality

Ensuring that the massive volume of digital enquiries translated into high-intent, qualified loan applicants with good credit potential.
Our Strategy

The "Lend-Scale" Framework

01

Hyper-Local Vernacular Targeting

Implemented geo-fencing and regional language campaigns to connect with borrowers in Tier-2 and Tier-3 cities using relatable cultural contexts.

02

Frictionless Funnel Optimization

Streamlined the loan application journey, dramatically reducing form fields and optimizing mobile load speeds to decrease drop-off rates.

03

AI-Driven Creative Testing

Deployed automated creative testing at scale, identifying high-performing visual hooks and messaging for different loan products in real-time.

The Impact

Transforming digital lending at institutional scale.

Loan Enquiries
250%
Massive growth in lead volume.
CPA Reduction
40%
Efficiency in ad spend.
Digital Adoption
3X
Shift to online application channels.
“
"The sheer scale of enquiries TWC generated was unprecedented. They didn't just understand digital marketing; they understood the nuances of the Indian borrower across geographies."

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The Science of Scale

How we engineer 10x growth for our partners.

The Data Foundation

Most Google Analytics setups are broken. We implement Server-Side Tagging (GTM) and Offline Conversion Tracking (OCT) to feed real revenue data back into ad platforms, optimizing for ROAS, not just clicks.

The Content Moat

In the age of AI, average content is a commodity. We build authoritative resources—calculators, research papers, and data studies—that earn high-authority backlinks naturally, lifting your entire domain.

The Testing Loops

Optimization is an infinite game. We run high-velocity testing cycles—A/B testing, multivariate headlines, and IP-based personalization—to relentlessly refine the user journey and revenue per user.

The Attribution Puzzle

We use Multi-Touch Attribution (MTA) models to give credit where it's due, preventing you from pausing "top of funnel" campaigns that look expensive but are actually driving all your awareness.

The TWC Philosophy

Most agencies guess. We calculate. In an industry rife with "guru" tactics, we stand for radical transparency. We don't hide behind jargon; we show you the raw data and the clear path to ROI.

Marketing is not an art; it is a science of human behavior quantified by data. Our team is built of engineers, data scientists, and psychologists specialized in performance advertising.

Powering Growth With

GA4 360 Ahrefs Enterprise Looker Studio BigQuery HubSpot CRM Python ML