Hospitality
Web Design & Dev
3X Conversions
Fern Website Revamp: From Bounce to Bookings
Transforming a static brochure into a dynamic conversion engine through mobile-first design and technical SEO.
The Client
The Fern Hotels & Resorts needed to modernize their digital presence. Their previous website was suffering from slow load times and poor user experience, leading to high bounce rates and lost revenue. The goal was to create a "Mobile-First" experience that operated as a high-performance booking engine
The Challenge
UX Friction
Previous website suffered from slow load times, poor mobile UX, and an unclear booking flow.
High Bounce Rates
Incomplete journeys plagued both desktop and mobile users due to technical inefficiencies.
Our Approach
Mobile-First Redesign
01
UI/UX Overhaul
Visual refresh aligned with luxury hospitality aesthetics, prioritizing a seamless mobile booking experience.
02
Technical Enhancements
Core Web Vitals optimization, structured data integration, and lazy loading for speed.
Revamp Results
The transformation from a static site to a dynamic conversion engine significantly improved user engagement and booking completion rates.
Booking Funnel Conversions
3X
Significant lift in actual room bookings.
Confirmation Volume
5X
More users successfully reaching the final booking confirmation.
Bounce Rate Drop
-40%
Technical fixes dramatically improved site stickiness.
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"Fern’s website transformed from a static brochure to a dynamic conversion engine — making every visit count."
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