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Fintech Performance Marketing 6.6X Growth

Fino Bank: From 90 to 600 Daily Accounts

Scaling daily account openings by 660% through smart acquisition strategies tailored for Bharat (Tier 2/3 India).

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The Client

Fino Payments Bank is a leading fintech institution focusing on financial inclusion in India. Starting with a baseline of just 90 accounts per day, the challenge was to scale acquisition rapidly and cost-effectively, targeting tier-2 and tier-3 cities (Bharat).

The Challenge

Low Volume

Stuck at ~90 daily account opens, hindering rapid market penetration and growth goals.

Language Barriers

Generic English ads failed to resonate with the core rural and semi-urban target audience.

Reach Precision

Needed to target specific high-potential pin-codes rather than broad, wasteful city-wide targeting.
Our Approach

Hyper-Local & Vernacular

01

Vernacular Creatives

Deployed ads in local languages (Hindi, Marathi, etc.) to build trust and relevance with the ‘Bharat’ audience

02

Pin-Code Targeting

Used granular geo-targeting on Google & Meta to focus budget only on regions with physical banking branches.

03

Mobile-First Funnels

Optimized the entire acquisition journey for low-end smartphones and varying data speeds common in Tier 2/3 cities.

Campaign Results

Built a sustainable performance-led acquisition engine that consistently delivers high-volume account openings with optimized cost-per-acquisition.

Daily Account Opens
600+
Exponential surge from the initial 90 baseline.
Growth Rate
6.6X
Significant scale achieved through precise geographical targeting.
ROAS Optimized
Efficiency
Maximized conversion rates in hard-to-crack rural segments.
“
"By speaking the customer's language and targeting the right pin-codes, we unlocked massive growth in a previously hard-to-crack market segment."

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Tap into the next billion users with our vernacular and hyper-local performance marketing strategies.

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The Science of Scale

How we engineer 10x growth for our partners.

The Data Foundation

Most Google Analytics setups are broken. We implement Server-Side Tagging (GTM) and Offline Conversion Tracking (OCT) to feed real revenue data back into ad platforms, optimizing for ROAS, not just clicks.

The Content Moat

In the age of AI, average content is a commodity. We build authoritative resources—calculators, research papers, and data studies—that earn high-authority backlinks naturally, lifting your entire domain.

The Testing Loops

Optimization is an infinite game. We run high-velocity testing cycles—A/B testing, multivariate headlines, and IP-based personalization—to relentlessly refine the user journey and revenue per user.

The Attribution Puzzle

We use Multi-Touch Attribution (MTA) models to give credit where it's due, preventing you from pausing "top of funnel" campaigns that look expensive but are actually driving all your awareness.

The TWC Philosophy

Most agencies guess. We calculate. In an industry rife with "guru" tactics, we stand for radical transparency. We don't hide behind jargon; we show you the raw data and the clear path to ROI.

Marketing is not an art; it is a science of human behavior quantified by data. Our team is built of engineers, data scientists, and psychologists specialized in performance advertising.

Powering Growth With

GA4 360 Ahrefs Enterprise Looker Studio BigQuery HubSpot CRM Python ML