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InsurTech Paid Media 150% Transaction Volume

Turtlemint: Two-Wheeler Insurance

Increased Volume of Transactions by 150% & Decreased CPA from Rs. 1500 to Rs. 500.

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Case Study Mockup

The Client

Turtlemint is a leading insurance aggregator helping customers buy insurance the smart way. They needed to decrease the CPA and increase the volume of transactions for their Two-Wheeler Insurance campaign.

The Challenge

High CPA

The campaign was running at a CPA of Rs. 1500, which needed to be brought down to Rs. 500.

Scaling Volume

Increase the total volume of transactions specifically for the Two-Wheeler segment.
Our Approach

Granular Funnel Optimisation

01

Strategic Paid Media Optimization

Implementing targeted bidding strategies, refined audience segmentation, and high-converting ad copy to lower CPA while scaling.

Campaign Results

Efficient scaling: From Rs. 1500 to Rs. 500 CPA.

Rs. 500
CPA Reduced
CPA Reduced from Rs. 1500
150%
Transaction Growth
Increase in total transaction volume.
9/10
Ad Quality
Average Quality Score across campaigns.
“
"Turtlemint achieved significant decreases in CPA and increases in transaction volume by implementing granular bidding strategies and creating compelling ad copy."

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The Science of Scale

How we engineer 10x growth for our partners.

The Data Foundation

Most Google Analytics setups are broken. We implement Server-Side Tagging (GTM) and Offline Conversion Tracking (OCT) to feed real revenue data back into ad platforms, optimizing for ROAS, not just clicks.

The Content Moat

In the age of AI, average content is a commodity. We build authoritative resources—calculators, research papers, and data studies—that earn high-authority backlinks naturally, lifting your entire domain.

The Testing Loops

Optimization is an infinite game. We run high-velocity testing cycles—A/B testing, multivariate headlines, and IP-based personalization—to relentlessly refine the user journey and revenue per user.

The Attribution Puzzle

We use Multi-Touch Attribution (MTA) models to give credit where it's due, preventing you from pausing "top of funnel" campaigns that look expensive but are actually driving all your awareness.

The TWC Philosophy

Most agencies guess. We calculate. In an industry rife with "guru" tactics, we stand for radical transparency. We don't hide behind jargon; we show you the raw data and the clear path to ROI.

Marketing is not an art; it is a science of human behavior quantified by data. Our team is built of engineers, data scientists, and psychologists specialized in performance advertising.

Powering Growth With

GA4 360 Ahrefs Enterprise Looker Studio BigQuery HubSpot CRM Python ML