Insurance
Performance SEO
Success Story
Scaling MintPro to 93k+ downloads.
Driving exponential lead growth through precision ASO and performance SEO strategies
The Goal
Mintpro needed to scale their partner-led insurance platform. Our mission was to dominate search intent for "Insurance Partner" keywords and drive massive app adoption through organic channels.
The Challenge
Fragmented Keyword Strategy
The insurance niche is highly competitive. Organic visibility was limited to brand queries only.
Low App Discoverability
The app wasn't ranking for core functional queries in the Google Play Store.
Our <span class="text-accent">Strategy</span>
The Approach
01
Semantic Keyword Mapping
Mapping complex insurance intents to high-volume search queries to capture users at every funnel stage.
02
ASO Overhaul
Optimizing metadata, descriptions, and creative assets to improve App Store rankings and conversion.
03
Authority Building
Executing a high-tier backlink strategy to boost Domain Authority in the competitive BFSI sector.
The Outcome
5.2x
ROI Improvement
Compared to previous year.
93k
Organic Installs
Total attributed growth.
12%
CPA Reduction
Lower cost per acquisition.
“
"TWC's strategy didn't just bring traffic; it brought the right users. Our lead volume has never been higher."